gkv Chief Creative Officer Jeff Millman Comments on Preakness Ad Campaign
In an effort to win back Preakness infield attendees, the Maryland Jockey Club partnered with Washington, D.C.-based advertising agency, Elevation, to create the “Get Your Preak On” ad campaign that they believe speaks directly to the Preakness partier demographic.
But does the recent Preakness Infield Fest ad campaign cross the line with its sexually-suggestive slogans?
After reading Jeff Millman’s recent gkv/blog post about the “Get Your Preak On” campaign, The Baltimore Sun’s Sam Sessa spoke with gkv’s Chief Creative Officer to get his first-hand opinion.
Read Jeff’s opinion, as well as other local opinions, on the new Preakness ad campaign.
3 Comments
1
SZ says:
April 28th, 2010 @ 12:04 am
One such critic is Jeff Millman, chief creative officer for the Baltimore-based ad agency GKV. Millman, who didn’t vie for the Preakness account, thinks the “Get Your Preak On” ads insult the intelligence of the average Preakness infielder. Young people don’t have to be pandered to, he said.
“I think it’s lame and embarrassing,” Millman said. “It’s just, ‘Hey, look at us, we’re cool people telling you you’re cool and you should come to our cool event.’ … You’re not cool by saying you’re cool.”
What an ugly quote, and you are the company’s CHIEF CREATIVE DIRECTOR??? You are now CHIEF NOT COOL OR CHIEF NOSUBSTANCE or CHIEF STAYAWAYFROMINTERVIEWS.
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aly says:
April 28th, 2010 @ 7:41 am
@ SZ - To quote the very wise Jeff “The Dude” Lewbowski: “Yeah, well, you know, that’s just, like, your opinion, man.”
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SuperSonic says:
May 3rd, 2010 @ 12:32 pm
Hola, ЎIncreнble! No estб claro para mн, їcуmo offen que la actualizaciуn de su nombre de blog.gkv.com.
SuperSonic