AdAge reported earlier today that SpotCo ad agency had requested “everyday” people to show up at a Manhattan casting call ready to expose their bodies and confess their insecurities. The reason, you may ask, is it’s all part of a campaign for the new Broadway show “Reasons to be Pretty.” The eight “winners” are having their parts photographed for the ad. Click here to check out AdAge’s 3-minute video clip.

Although I find the campaign clever…regardless of the insecurity, I am not so sure I’d be that willing. What is it that makes hundreds of people eager to “win” showing off a part of themselves they try and hide on a typical day? Fame? To “win”? Or maybe there is a large sum of money allocated to the winners that I am not aware of. Would you do it?