With instant access to the Internet via laptops, netbooks and popular mobile devices such as the BlackBerry® and iPhone, breaking news updates can be accessed with the click of a button. As a result, late night newscasts across the U.S. are seeing steep declines in ratings — and the same is true in Baltimore. All three major local network affiliates — WBAL, WMAR and WJZ — have lost upwards of 50 percent of their 11 p.m. news audiences over the last five years. Will what used to be the traditional viewing of 11 p.m. local news soon be extinct like so many newspapers and magazines?

gkv Senior Vice President, David “Boomer” Blum, spoke with The Baltimore Sun reporter, David Zurawik, about how the decline in viewership is symptomatic of living in today’s “instant world.”

Link to article: Read all of Boomer’s comments on the decline in viewership in late night newscasts in The Baltimore Sun article, “Late newscasts see steep ratings declines in Baltimore.”