30 Odd Years of GKV – Singing along with Lance
Before moms fell in love with Lance Sandwich Crackers, GKV worked with Lance to contemporize the brand for a younger male audience. To show the brand as fun, relevant and a great on-the-go snack, GKV produced radio-only spots featuring Man Show personality Adam Corolla…and a catchy song that you will find yourself singing along to!
Lance Sandwich Crackers - Cheddar Cheese
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