3D is the latest trend in movies and now television. So, what better way to showcase its superior viewing experience than during the 2010 FIFA World Cup^™ with a global viewing audience?

As 3D television begins to gain credibility in the marketplace, many are skeptical that this newest television trend will drive people to switch from high-definition (HDTV) to 3D television. Over the next few weeks, more 3D movies, sporting events and video games are scheduled to be released, which may serve as a true test of loyalty of current HDTV viewers and serve as a sneak peak at the future of 3D television.

gkv Director of Broadcast Services, Kelly Gould, spoke with The Baltimore Sun reporter, David Zurawik, about how the World Cup is serving as a global platform to increase awareness of 3D television and how not everyone may be ready to fully switch to 3D.

Read all of Kelly’s comments on World Cup coverage in 3D television in The Baltimore Sun article, “World Cup coverage in 3D helping usher in new era of TV.”