Domo Invades 7-Eleven
This is an interesting cultural/Internet/branding crossover. Japanese Domo character comes to 7-Eleven. This is the first Internet “character” that I’ve seen used in a mass-market campaign.

http://www.eatmedaily.com/2009/10/domo-invades-7-eleven-stores/

Real Contextual Advertising - Billboards
We’re starting to see more of these digital billboards pop up. The key for advertisers is learning how to use them effectively.

http://www.trackchanges.net/2009/10/06/real-contextual-advertising—billboards/

Ralph Lauren Photoshop FAIL
So much bad photoshopping going on these days. Check this out. Read on for more background on this editing no-no.

http://www.boingboing.net/2009/10/06/the-criticism-that-r.html

Estee Lauder Gets Women Ready for Their Social-Media Close-ups
From Glamour Shots to profile pics. Marketers begin to use social media to target their core audience. Estee Lauder cosmetics brand is offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.

http://adage.com/article?article_id=139524

Volkswagen comes up with piano stairs and other fun diversions
Not sure what this has to do with VW, but hey, awesome experiment nonetheless. You KNOW you want to try it!

http://www.brandfreak.com/2009/10/volkswagen-comes-up-with-piano-stairs-and-other-fun-diversions.html