GKV/Ad Industry: Archives
Industry News, Recent Work, gkv News, Great Ads, etc.
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19th |
Playing with the big banksAuthor: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand | January 19th, 2012 |
How does a local savings and loan association with a limited advertising budget attract new customers and compete against the likes of M&T, Bank of America and PNC?
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22nd |
Taking the Confusion Out of Medicare Part D EnrollmentAuthor: gkvblog | Permalink | No Comments | Posted in Grassroots, Recent Work | December 22nd, 2011 |
See how GKV’s grassroots outreach and event production division, GKV Reach, has helped thousands of seniors navigate through confusing Medicare Part D enrollment.
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14th |
30 Odd Years of GKV – Keeping Baltimore cool (and warm!) for BGE HOMEAuthor: gkvblog | Permalink | No Comments | Posted in 30 Odd Years, Ads and Campaigns, Recent Work | December 14th, 2011 |
We’ve been working with BGE HOME to help people keep their homes energy efficient — nice and cool in the summer and toasty in the winter.
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23rd |
30 Odd Years of GKV – Daring to put Playboy on televisionAuthor: gkvblog | Permalink | No Comments | Posted in 30 Odd Years, Ads and Campaigns, GKV/Ad Industry | November 23rd, 2011 |
In 1986, we were the first agency ever to air a split 30-second commercial on television. The client? Playboy!
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22nd |
PANDORA Turns “Surprise Me” Gift Requests Into an Unforgettable Holiday GiftAuthor: gkvblog | Permalink | 4 Comments | Posted in Ads and Campaigns, GKV/Ad Industry, Recent Work | November 22nd, 2011 |
PANDORA and GKV launch a humorous holiday advertising campaign to help men find the perfect gift for the special women in their life.
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21st |
Lance Helps Moms Manage the After-School CrunchAuthor: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Challenger Brand, Industry News, Interactive, Public Relations, Social Media | November 21st, 2011 |
GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.
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21st |
30 Odd Years of GKV - Pursuing excellence for Comfort InnsAuthor: gkvblog | Permalink | No Comments | Posted in 30 Odd Years, Ads and Campaigns | November 21st, 2011 |
Our “Celebrity in a Suitcase” ads, which were created in 1985 for Comfort Inns, featured the likes of Johnny Cash, Evel Knievel, Vanna White, Dennis Rodman and Kathy Ireland, among others.
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18th |
30 Odd Years of GKV – Hitting the jackpot with the Maryland LotteryAuthor: gkvblog | Permalink | No Comments | Posted in 30 Odd Years, Ads and Campaigns | November 18th, 2011 |
Check out these spots, including our latest which got Baltimore fans “cawing” for Ravens Cash Fantasy!
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17th |
30 Odd Years of GKV – Thrills and chills for Marriott’s Great AmericaAuthor: gkvblog | Permalink | No Comments | Posted in 30 Odd Years, Ads and Campaigns | November 17th, 2011 |
In 1983, we worked with Marriott’s Great America to promote its latest attraction, The Edge, the world’s first original free-fall thrill ride.
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14th |
Is Your Brand Friend Material?Author: daveb | Permalink | No Comments | Posted in Branding/Identity Design, GKV/Ad Industry | October 14th, 2011 |
Just as we quickly decide whether or not we like a person in the first moments we meet, consumers make the same snap decisions about brands.
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