In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. How 20 popular Web sites looked when they launched, Hulu Claims Larger Viewership than Time Warner Cable, YouTube may offer online movie rentals, and, Winkers™: Let’s hope this doesn’t catch on.

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What search engine do you use? Chris Smith discusses the new Bing/Yahoo! partnership and whether it can take on the Google beast in the battle for search supremacy.

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Recently FOX Sports and Major League Baseball (MLB) had some high-level meetings to discuss the huge rating slumps with the World Series and their “so-called” Game of the Week. The conclusion: run more promos…What? More promos?!

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In an interesting show of the power of social media, Tropicana has been inundated with complaints from people using Facebook and Twitter to register their displeasure. Tropicana changed its package, then changed its tune.

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MillerCoors, the mega-brewer of many popular American domestic beer brands, has unveiled their game plan for “the Big Game” and it’s short and sweet — and, potentially brilliant.

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