Industry News: Archives


What’s going on in the marketing world?


18th
Aug.
'10

Glamour Magazine Marks Digital And Fashion Milestones With iPad Application

Author: aly  |  Permalink  |  1 Comment  |  Posted in Ads and Campaigns, Branding/Identity Design, Digital Strategy, Industry News  |  August 18th, 2010

The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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29th
Jan.
'10

Old Cool, Vol. 3

Author: jeffm  |  Permalink  |  3 Comments  |  Posted in Industry News  |  January 29th, 2010

In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.

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11th
Dec.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Fun, Graphic Design, Industry News, Interactive, Noteworthy, Social Media  |  December 11th, 2009

2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.

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4th
Dec.
'09

Old Cool

Author: jeffm  |  Permalink  |  2 Comments  |  Posted in Industry News  |  December 4th, 2009

So, now we have to ask. A parenting blogger gushes about some brand of cereal. Was she paid by the company? Some dude with a funny avatar posts something about his cool trip to a seaside town. Does he even exist, or was he made up by the town’s ad agency?

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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1st
Dec.
'09

To Endorse or Not to Endorse…

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Graphic Design, Industry News  |  December 1st, 2009

Transparency and monitoring are arguably the two biggest elements of the new FTC guides that took effect December 1, 2009. The explosive growth of social media — and blogs in particular — has been one of the driving forces behind this update.

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5th
Nov.
'09

In Store and In Touch…With Consumers

Author: tonya  |  Permalink  |  Comments Off  |  Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio  |  November 5th, 2009

In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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30th
Oct.
'09

There’s Room for Hotels on Facebook

Author: emilyh  |  Permalink  |  Comments Off  |  Posted in Branding/Identity Design, Industry News, Interactive, Social Media  |  October 30th, 2009

Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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16th
Oct.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News  |  October 16th, 2009

This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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2nd
Oct.
'09

Web Week In Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News  |  October 2nd, 2009

This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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