Industry News: Archives
What’s going on in the marketing world?
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21st |
Lance Helps Moms Manage the After-School CrunchAuthor: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Challenger Brand, Industry News, Interactive, Public Relations, Social Media | November 21st, 2011 |
GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.
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28th |
Federal Government Awards GKV Multiple Award Schedule ContractAuthor: gkvblog | Permalink | 1 Comment | Posted in GKV/Ad Industry, Industry News | June 28th, 2011 |
BALTIMORE - GKV, a full-service marketing communications firm, announced today that it has been awarded a General Services Administration (GSA) Multiple Award Schedule contract.
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2nd |
gkv Promotes David Blum and Andrew RobinsonAuthor: gkvblog | Permalink | No Comments | Posted in Industry News, gkv News | March 2nd, 2011 |
BALTIMORE - gkv, a full-service integrated marketing communications firm, announced two account management promotions as part of the agency’s aggressive plans for 2011, which include moving to a new headquarters and providing an expanded roster of services to its clients.
“I’m confident our group of talented and dedicated account directors will help lead gkv into the [...]
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30th |
gkv Chairman and CEO, Roger Gray, Receives Top Advertising AwardAuthor: gkvblog | Permalink | 3 Comments | Posted in Industry News | September 30th, 2010 |
The American Advertising Federation of Baltimore Honored Roger Gray, gkv Chairman and CEO, with the 2010 Silver Medal Award earlier this month.
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18th |
Glamour Magazine Marks Digital And Fashion Milestones With iPad ApplicationAuthor: aly | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Digital Strategy, Industry News | August 18th, 2010 |
The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.
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29th |
Old Cool, Vol. 3Author: jeffm | Permalink | 3 Comments | Posted in Industry News | January 29th, 2010 |
In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.
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11th |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Fun, Graphic Design, Industry News, Interactive, Noteworthy, Social Media | December 11th, 2009 |
2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.
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4th |
Old CoolAuthor: jeffm | Permalink | 2 Comments | Posted in Industry News | December 4th, 2009 |
So, now we have to ask. A parenting blogger gushes about some brand of cereal. Was she paid by the company? Some dude with a funny avatar posts something about his cool trip to a seaside town. Does he even exist, or was he made up by the town’s ad agency?
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1st |
Cutting Through the New FTC Endorsement and Testimonial Advertising GuidesAuthor: heatherw | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News | December 1st, 2009 |
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
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1st |
To Endorse or Not to Endorse…Author: heatherw | Permalink | No Comments | Posted in Graphic Design, Industry News | December 1st, 2009 |
Transparency and monitoring are arguably the two biggest elements of the new FTC guides that took effect December 1, 2009. The explosive growth of social media — and blogs in particular — has been one of the driving forces behind this update.
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