GKV

Industry News: Archives


What’s going on in the marketing world?


21st
Nov.
'11

Lance Helps Moms Manage the After-School Crunch

Author: gkvblog  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Challenger Brand, Industry News, Interactive, Public Relations, Social Media  |  November 21st, 2011

GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.

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28th
Jun.
'11

Federal Government Awards GKV Multiple Award Schedule Contract

Author: gkvblog  |  Permalink  |  1 Comment  |  Posted in GKV/Ad Industry, Industry News  |  June 28th, 2011

BALTIMORE - GKV, a full-service marketing communications firm, announced today that it has been awarded a General Services Administration (GSA) Multiple Award Schedule contract.

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2nd
Mar.
'11

gkv Promotes David Blum and Andrew Robinson

Author: gkvblog  |  Permalink  |  No Comments  |  Posted in Industry News, gkv News  |  March 2nd, 2011

BALTIMORE - gkv, a full-service integrated marketing communications firm, announced two account management promotions as part of the agency’s aggressive plans for 2011, which include moving to a new headquarters and providing an expanded roster of services to its clients.
“I’m confident our group of talented and dedicated account directors will help lead gkv into the [...]

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30th
Sep.
'10

gkv Chairman and CEO, Roger Gray, Receives Top Advertising Award

Author: gkvblog  |  Permalink  |  3 Comments  |  Posted in Industry News  |  September 30th, 2010

The American Advertising Federation of Baltimore Honored Roger Gray, gkv Chairman and CEO, with the 2010 Silver Medal Award earlier this month.

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18th
Aug.
'10

Glamour Magazine Marks Digital And Fashion Milestones With iPad Application

Author: aly  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Digital Strategy, Industry News  |  August 18th, 2010

The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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29th
Jan.
'10

Old Cool, Vol. 3

Author: jeffm  |  Permalink  |  3 Comments  |  Posted in Industry News  |  January 29th, 2010

In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.

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11th
Dec.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Fun, Graphic Design, Industry News, Interactive, Noteworthy, Social Media  |  December 11th, 2009

2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.

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4th
Dec.
'09

Old Cool

Author: jeffm  |  Permalink  |  2 Comments  |  Posted in Industry News  |  December 4th, 2009

So, now we have to ask. A parenting blogger gushes about some brand of cereal. Was she paid by the company? Some dude with a funny avatar posts something about his cool trip to a seaside town. Does he even exist, or was he made up by the town’s ad agency?

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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1st
Dec.
'09

To Endorse or Not to Endorse…

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Graphic Design, Industry News  |  December 1st, 2009

Transparency and monitoring are arguably the two biggest elements of the new FTC guides that took effect December 1, 2009. The explosive growth of social media — and blogs in particular — has been one of the driving forces behind this update.

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