The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.

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2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.

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So, now we have to ask. A parenting blogger gushes about some brand of cereal. Was she paid by the company? Some dude with a funny avatar posts something about his cool trip to a seaside town. Does he even exist, or was he made up by the town’s ad agency?

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The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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Transparency and monitoring are arguably the two biggest elements of the new FTC guides that took effect December 1, 2009. The explosive growth of social media — and blogs in particular — has been one of the driving forces behind this update.

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In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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