GKV

Ads and Campaigns: Archives


Great Ads and Campaigns, Not-so-great Ads and Campaigns, etc.


28th
Feb.
'11

Tom’s Snacks Takes Social Media to the Ring

Author: jennp  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Recent Work, Social Media, Uncategorized  |  February 28th, 2011

Tom’s Snacks, a challenger brand whose red triangle logo once stood for just peanuts but now represents a variety of snack foods, launched a Facebook page this past October. Without the benefit of a paid promotion the page stands at almost 16,000 fans. So what gives?

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18th
Aug.
'10

Glamour Magazine Marks Digital And Fashion Milestones With iPad Application

Author: aly  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Digital Strategy, Industry News  |  August 18th, 2010

The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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26th
Apr.
'10

gkv Chief Creative Officer Jeff Millman Comments on Preakness Ad Campaign

Author: gkvblog  |  Permalink  |  3 Comments  |  Posted in Ads and Campaigns  |  April 26th, 2010

Does the recent Preakness Infield Fest ad campaign cross the line with its sexually-suggestive slogans? The Baltimore Sun’s Sam Sessa spoke with Jeff Millman, gkv’s Chief Creative Officer, to get his first-hand opinion.

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19th
Apr.
'10

Are You Preak-ing Kidding Me?

Author: jeffm  |  Permalink  |  3 Comments  |  Posted in Ads and Campaigns, Interactive  |  April 19th, 2010

It’s the spring of 2010. Nothing is sacred. And nothing, absolutely nothing, is off limits. This includes teachers having sex with students and husbands having sex with mother-in-laws. It’s the End of Days, right? No, it’s the Preakness Infield Fest advertising campaign.

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8th
Apr.
'10

The Real Question…About Tiger

Author: chriss  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns  |  April 8th, 2010

While he may not be the upstanding individual the public once thought he was, Tiger Woods will most likely be at the top of his game once again as he steps on the greens at Augusta this week. Will you be watching?

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29th
Jan.
'10

Every Ad Should be a Super Bowl Commercial

Author: daveb  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, TV/Radio  |  January 29th, 2010

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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16th
Oct.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News  |  October 16th, 2009

This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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2nd
Oct.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News  |  October 2nd, 2009

This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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25th
Sep.
'09

Old Cool

Author: jeffm  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends  |  September 25th, 2009

Before I was old, I was cool. My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.

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