Ads and Campaigns: Archives


Great Ads and Campaigns, Not-so-great Ads and Campaigns, etc.


29th
Jan.
'10

Every ad should be a Super Bowl commercial

Author: daveb  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, TV/Radio  |  January 29th, 2010

In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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16th
Oct.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News  |  October 16th, 2009

This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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2nd
Oct.
'09

Web Week In Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News  |  October 2nd, 2009

This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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25th
Sep.
'09

Old Cool

Author: jeffm  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends  |  September 25th, 2009

Before I was old, I was cool. My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.

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4th
Sep.
'09

NR — Not Rated for the Purpose of Saving Lives

Author: jennr  |  Permalink  |  1 Comment  |  Posted in Ads and Campaigns, Current Trends  |  September 4th, 2009

The “PSA Texting and Driving” gained a lot of hype last week. The more than four-minute video, targeted at teenagers, is a powerful and haunting dramatization depicting different scenarios of driving while texting.

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4th
Sep.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Graphic Design, Industry News  |  September 4th, 2009

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. How 20 popular Web sites looked when they launched, Hulu Claims Larger Viewership than Time Warner Cable, YouTube may offer online movie rentals, and, Winkers™: Let’s hope this doesn’t catch on.

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21st
Aug.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Interactive, Social Media  |  August 21st, 2009

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Literal Video YouTube search results, IKEA dumps Futura for…Verdana?, Megawoosh, and 2010 Mustang Community Customizer.

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7th
Aug.
'09

Magic Versus Mother Nature

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design  |  August 7th, 2009

Heather Woolford tells you about one of the worst advertising campaigns she ever saw. It was for the new Always Infinity pad with the campaign tagline — “Experience the Magic” — featuring a red-haired women dressed in all-white magician outfit. Do you agree?

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31st
Jul.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Interactive, Social Media  |  July 31st, 2009

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Mattress Dominoes, Hardee’s B-holes, Snickers’ Patrick Chewing, Evian skating babies and new iPhone.

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