Current Trends: Archives
Current trends in the marketing communications industry.
Current trends in the marketing communications industry.
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7th |
Shut Up Already Federal HillAuthor: kevink | Permalink | 2 Comments | Posted in Around Town, Current Trends, Fun | April 7th, 2010 |
Maybe I just don’t get it since I don’t live in Federal Hill, but why has so much attention been paid to the Under Armour logo that was painted on Federal Hill recently?
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7th |
Nothing’s SacredAuthor: mistyl | Permalink | 1 Comment | Posted in Around Town, Current Trends, Fun | April 7th, 2010 |
I don’t live in “Under Armourland.” I live in Baltimore.
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1st |
Cutting Through the New FTC Endorsement and Testimonial Advertising GuidesAuthor: heatherw | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News | December 1st, 2009 |
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
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13th |
The Next Big HitAuthor: andrewv | Permalink | 2 Comments | Posted in Current Trends, Digital Strategy | November 13th, 2009 |
“1…2…3…4…[tell me that you'll buy my songs].” I’ve recently taken personal interest in what millions of music lovers across the nation have been recognizing for years — musicians/bands topping music charts with songs that make their debut in TV shows or commercials.
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5th |
In Store and In Touch…With ConsumersAuthor: tonya | Permalink | Comments Off | Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio | November 5th, 2009 |
In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.
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16th |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News | October 16th, 2009 |
This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.
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2nd |
Web Week In ReviewAuthor: Brent | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News | October 2nd, 2009 |
This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?
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25th |
Old CoolAuthor: jeffm | Permalink | No Comments | Posted in Ads and Campaigns, Current Trends | September 25th, 2009 |
Before I was old, I was cool. My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.
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23rd |
Brand Integrity in Social Media: A Look at the Hotel IndustryAuthor: emilyh | Permalink | No Comments | Posted in Branding/Identity Design, Challenger Brand, Current Trends, Digital Strategy, Graphic Design, Industry News, Social Media | September 23rd, 2009 |
Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.
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4th |
NR — Not Rated for the Purpose of Saving LivesAuthor: admin | Permalink | 1 Comment | Posted in Ads and Campaigns, Current Trends | September 4th, 2009 |
The “PSA Texting and Driving” gained a lot of hype last week. The more than four-minute video, targeted at teenagers, is a powerful and haunting dramatization depicting different scenarios of driving while texting.
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