Current Trends: Archives


Current trends in the marketing communications industry.


7th
Apr.
'10

Shut Up Already Federal Hill

Author: kevink  |  Permalink  |  2 Comments  |  Posted in Around Town, Current Trends, Fun  |  April 7th, 2010

Maybe I just don’t get it since I don’t live in Federal Hill, but why has so much attention been paid to the Under Armour logo that was painted on Federal Hill recently?

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7th
Apr.
'10

Nothing’s Sacred

Author: mistyl  |  Permalink  |  1 Comment  |  Posted in Around Town, Current Trends, Fun  |  April 7th, 2010

I don’t live in “Under Armourland.” I live in Baltimore.

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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13th
Nov.
'09

The Next Big Hit

Author: andrewv  |  Permalink  |  2 Comments  |  Posted in Current Trends, Digital Strategy  |  November 13th, 2009

“1…2…3…4…[tell me that you'll buy my songs].” I’ve recently taken personal interest in what millions of music lovers across the nation have been recognizing for years — musicians/bands topping music charts with songs that make their debut in TV shows or commercials.

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5th
Nov.
'09

In Store and In Touch…With Consumers

Author: tonya  |  Permalink  |  Comments Off  |  Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio  |  November 5th, 2009

In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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16th
Oct.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News  |  October 16th, 2009

This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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2nd
Oct.
'09

Web Week In Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News  |  October 2nd, 2009

This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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25th
Sep.
'09

Old Cool

Author: jeffm  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Current Trends  |  September 25th, 2009

Before I was old, I was cool. My friends, my music, my hair, my clothes, my loathing of anything mainstream, my whole Woodstock world — cooler than any cool in history. Jeff Millman, gkv’s Vice Chairman and Chief Creative Officer, is Old Cool.

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23rd
Sep.
'09

Brand Integrity in Social Media: A Look at the Hotel Industry

Author: emilyh  |  Permalink  |  No Comments  |  Posted in Branding/Identity Design, Challenger Brand, Current Trends, Digital Strategy, Graphic Design, Industry News, Social Media  |  September 23rd, 2009

Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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4th
Sep.
'09

NR — Not Rated for the Purpose of Saving Lives

Author: admin  |  Permalink  |  1 Comment  |  Posted in Ads and Campaigns, Current Trends  |  September 4th, 2009

The “PSA Texting and Driving” gained a lot of hype last week. The more than four-minute video, targeted at teenagers, is a powerful and haunting dramatization depicting different scenarios of driving while texting.

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