TV/Radio: Archives
TV, Radio
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15th |
Ideal Product Placement OR Missed Opportunity?Author: Ashley | Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand, TV/Radio | May 15th, 2009 |
The producers of The Biggest Loser understand the show is not just about helping the 20 or so contestants, it’s about helping America. But how does one help the millions of overweight people in our country? By using an insanely large amount of product placement pieces showing off products to help people get fit.
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8th |
I Watch TV So You Don’t Have ToAuthor: kellyg | Permalink | No Comments | Posted in I Watch TV, TV/Radio | May 8th, 2009 |
Broadcast Director Kelly Gould watches TV so you don’t have to. Here’s her take on shows you should DVR and why, especially during sweeps!
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10th |
Who Says Golf isn’t Hip?Author: Jason Knapp | Permalink | No Comments | Posted in Interactive, Social Media, TV/Radio | April 10th, 2009 |
Golf goes mainstream. New technology has infiltrated the Masters Tournament, arguably the most prestigious tournament in the world, giving golf fans everywhere access.
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6th |
TV Moves Toward Fully Interactive MediumAuthor: admin | Permalink | No Comments | Posted in Interactive, TV/Radio | March 6th, 2009 |
The debate over digital advertising and personal privacy continues…Recently, at the New York Advertising Club’s meeting a panel of members gathered to discuss this topic.
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