TV/Radio: Archives
TV, Radio
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12th |
Gap: Bad logo, quick recovery and other lessons of the InternetAuthor: Brent | Permalink | 5 Comments | Posted in Branding/Identity Design, Digital Strategy, Interactive, TV/Radio | October 12th, 2010 |
Hours into the release of Gap’s new logo, which is nothing more than a blue gradient square added to its otherwise plain Helvetica logo, design snobs across the country cringed…including myself.
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22nd |
I Watch TV So You Don’t Have ToAuthor: kellyg | Permalink | 4 Comments | Posted in Fun, TV/Radio | July 22nd, 2010 |
With more channels than ever, it’s hard to keep it all straight. But the bigger question is, with so many shows, is anything actually worth watching?
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27th |
gkv Director of Broadcast Services Kelly Gould Comments on World Cup Coverage in 3DAuthor: gkvblog | Permalink | No Comments | Posted in TV/Radio | June 27th, 2010 |
Read all of Kelly Gould’s comments about the World Cup building global 3DTV awareness in The Baltimore Sun article.
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29th |
Every Ad Should be a Super Bowl CommercialAuthor: daveb | Permalink | No Comments | Posted in Ads and Campaigns, TV/Radio | January 29th, 2010 |
In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?
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1st |
Cutting Through the New FTC Endorsement and Testimonial Advertising GuidesAuthor: heatherw | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News | December 1st, 2009 |
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
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5th |
In Store and In Touch…With ConsumersAuthor: tonya | Permalink | Comments Off | Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio | November 5th, 2009 |
In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.
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28th |
Social Media Civil WarAuthor: Jason Knapp | Permalink | 1 Comment | Posted in Social Media, TV/Radio | August 28th, 2009 |
The Social Media Civil War will not be won on the battlefield (maybe the football field) but rather on people’s Facebook® and Twitter pages. Two of the major college sports conferences — the Southeastern Conference and the Big Ten Conference — are squaring off in an epic battle fought via the computer or cell phone.
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10th |
King of Pop’s Memorial Service Tops Viewership ChartsAuthor: elainey | Permalink | No Comments | Posted in Interactive, TV/Radio | July 10th, 2009 |
Whether you’ve personally made it a point to pay attention to the recent media coverage of Michael Jackson’s death, the hard numbers don’t lie — the world (literally) is watching.
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5th |
Can Baseball be Saved?Author: Jason Knapp | Permalink | 1 Comment | Posted in Industry News, TV/Radio | June 5th, 2009 |
Recently FOX Sports and Major League Baseball (MLB) had some high-level meetings to discuss the huge rating slumps with the World Series and their “so-called” Game of the Week. The conclusion: run more promos…What? More promos?!
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29th |
Three Things You Want to Ask Me (But are Afraid it’s Not Cool to Ask)Author: kellyg | Permalink | No Comments | Posted in Behind The Scenes, Challenger Brand, TV/Radio | May 29th, 2009 |
Kelly Gould has been working in broadcast production for almost 15 years. She’s shot commercials with budgets the size of a used car to budgets the size of the bling jewelry companies lend celebs for red carpet events. But strangely, everyone is always dying to ask her the same three things.
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