TV/Radio: Archives
TV, Radio
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22nd |
I Watch TV So You Don’t Have ToAuthor: kellyg | Permalink | 6 Comments | Posted in Fun, TV/Radio | July 22nd, 2010 |
With more channels than ever, it’s hard to keep it all straight. But the bigger question is, with so many shows, is anything actually worth watching?
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27th |
GKV DIRECTOR OF BROADCAST SERVICES KELLY GOULD COMMENTS ON WORLD CUP COVERAGE IN 3DAuthor: gkvblog | Permalink | No Comments | Posted in TV/Radio | June 27th, 2010 |
Read all of Kelly Gould’s comments about the World Cup building global 3DTV awareness in The Baltimore Sun article.
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29th |
Every ad should be a Super Bowl commercialAuthor: daveb | Permalink | No Comments | Posted in Ads and Campaigns, TV/Radio | January 29th, 2010 |
In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?
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1st |
Cutting Through the New FTC Endorsement and Testimonial Advertising GuidesAuthor: heatherw | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News | December 1st, 2009 |
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
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5th |
In Store and In Touch…With ConsumersAuthor: tonya | Permalink | Comments Off | Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio | November 5th, 2009 |
In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.
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28th |
Social Media Civil WarAuthor: Jason Knapp | Permalink | 1 Comment | Posted in Social Media, TV/Radio | August 28th, 2009 |
The Social Media Civil War will not be won on the battlefield (maybe the football field) but rather on people’s Facebook® and Twitter pages. Two of the major college sports conferences — the Southeastern Conference and the Big Ten Conference — are squaring off in an epic battle fought via the computer or cell phone.
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10th |
King of Pop’s Memorial Service Tops Viewership ChartsAuthor: elainey | Permalink | No Comments | Posted in Interactive, TV/Radio | July 10th, 2009 |
Whether you’ve personally made it a point to pay attention to the recent media coverage of Michael Jackson’s death, the hard numbers don’t lie — the world (literally) is watching.
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5th |
Can Baseball be Saved?Author: Jason Knapp | Permalink | 1 Comment | Posted in Industry News, TV/Radio | June 5th, 2009 |
Recently FOX Sports and Major League Baseball (MLB) had some high-level meetings to discuss the huge rating slumps with the World Series and their “so-called” Game of the Week. The conclusion: run more promos…What? More promos?!
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29th |
Three Things You Want To Ask Me (but are afraid it’s not cool to ask)Author: kellyg | Permalink | No Comments | Posted in Behind The Scenes, Challenger Brand, TV/Radio | May 29th, 2009 |
Kelly Gould has been working in broadcast production for almost 15 years. She’s shot commercials with budgets the size of a used car to budgets the size of the bling jewelry companies lend celebs for red carpet events. But strangely, everyone is always dying to ask her the same three things.
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15th |
Ideal product placement OR missed opportunity?Author: Ashley | Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand, TV/Radio | May 15th, 2009 |
The producers of The Biggest Loser understand the show is not just about helping the 20 or so contestants, it’s about helping America. But how does one help the millions of overweight people in our country? By using an insanely large amount of product placement pieces showing off products to help people get fit.
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