Social media has exploded, and the potential for brands to thrive in this conversation-based space is increasing with every passing day.
By their nature, Challenger Brands are brands in a hurry and on a limited budget. Social media, with its immediacy and low cost-of-entry, is a perfect fit for Challenger Brands - with a little guidance of course…
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27th |
The Beauty of BookmarkingAuthor: maryq | Permalink | No Comments | Posted in Social Media | March 27th, 2009 |
The illusion of organization: how thinking in tags can make everything online seem so simple.
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20th |
Twitter Me This…Author: Amber Bradford | Permalink | No Comments | Posted in Social Media | March 20th, 2009 |
A tweet heard around the world. The 140-character popular microblogging site, Twitter, was instrumental in creating an uncomfortable situation for one New York advertising agency employee…to say the least.
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13th |
Tropicana Dumps Package RedesignAuthor: Brent | Permalink | 1 Comment | Posted in Branding/Identity Design, Graphic Design, Industry News, Social Media | March 13th, 2009 |
In an interesting show of the power of social media, Tropicana has been inundated with complaints from people using Facebook and Twitter to register their displeasure. Tropicana changed its package, then changed its tune.
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12th |
Shorty it’s Your (First) BirthdayAuthor: Jen Raider | Permalink | No Comments | Posted in Interactive, Social Media | February 12th, 2009 |
The first annual Shorty Awards, celebrating the most interesting content on Twitter, were held in New York City. Entries from 26 categories from Advertising to Weird were voted on to see whose tweets rule.
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1st |
Consumers Union Buys Consumerist.comAuthor: aly | Permalink | No Comments | Posted in Digital Strategy, Social Media | January 1st, 2009 |
The social Web has brought power to the people (consumers). Customers are not just voting with their wallets — they are raising their voices and millions are listening. Retailers had better listen, adjust, repeat, or face extinction.
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