The Social Media Civil War will not be won on the battlefield (maybe the football field) but rather on people’s Facebook® and Twitter pages. Two of the major college sports conferences — the Southeastern Conference and the Big Ten Conference — are squaring off in an epic battle fought via the computer or cell phone.

[Read More...]

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Literal Video YouTube search results, IKEA dumps Futura for…Verdana?, Megawoosh, and 2010 Mustang Community Customizer.

[Read More...]

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Augmented Reality, Penny Pranks, What the F is Social Media?, Squirrel Photo and No More IE6.

[Read More...]

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Mattress Dominoes, Hardee’s B-holes, Snickers’ Patrick Chewing, Evian skating babies and new iPhone.

[Read More...]

One of the most commonly asked questions we get whenever suggesting Facebook to a Client is, “Isn’t that something used just by people who are in or recently graduated from college?” Not anymore.

[Read More...]

More people are joining Twitter every day — from celebrities to elected officials and people like you and me. While mainstream media regularly reports on the explosive growth and interest in Twitter, many marketers are left wondering how to crack the Twitter code in a meaningful manner. For a little help on how to cut through the hype, we turned to our very own internal social media expert, Al Yukna, VP, director of Interactive Services.

[Read More...]

After months of following Twitter, along with other social marketing trends, I finally decided to test the waters and push information out with another platform. For consumers, trying to keep up with all the interactive and social networking platforms can seem daunting. But it doesn’t have to be. I recently learned from coworkers that I [...]

[Read More...]

Social marketing reaches full potential on the Web; however, it is a two-way street best not navigated alone. Consumers are forever in flux and actions taken by consumers on the Web are instantaneous — marketing must be nimble to react to trends and consumer feedback just as quickly as it can leverage new technology and social media spaces. The job of marketing on the Web has grown to be two very distinct areas: matching consumers to products and maintaining consumer relationships.

[Read More...]

No more westerns. No more handguns. No more high noon. The duel has now gone 2.0. Exhibit A: Ashton Kutcher challenges CNN to a Twitter popularity contest. Whoever gets to 1 million followers first wins.

[Read More...]

Golf goes mainstream. New technology has infiltrated the Masters Tournament, arguably the most prestigious tournament in the world, giving golf fans everywhere access.

[Read More...]