The new Facebook Insights tool is an early holiday present for those of us who manage Facebook and other social media initiatives. Read more about GKV’s thoughts on the new metrics and how to incorporate them into your Facebook strategy.

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GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.

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Tom’s Snacks, a challenger brand whose red triangle logo once stood for just peanuts but now represents a variety of snack foods, launched a Facebook page this past October. Without the benefit of a paid promotion the page stands at almost 16,000 fans. So what gives?

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Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.

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2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.

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In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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As marketers, we’ve all likely devoted time to online searches about our companies, brands and products. But when was the last time you Googled or surfed the Web for information about your key spokesperson(s), C-level executives or board members?

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This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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