Social media has exploded, and the potential for brands to thrive in this conversation-based space is increasing with every passing day.
By their nature, Challenger Brands are brands in a hurry and on a limited budget. Social media, with its immediacy and low cost-of-entry, is a perfect fit for Challenger Brands - with a little guidance of course…
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18th |
Diplomacy & The Digital AgeAuthor: Daniel Robinson | Permalink | No Comments | Posted in Behind The Scenes, Branding/Identity Design, Noteworthy, Social Media | December 18th, 2009 |
Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.
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11th |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Fun, Graphic Design, Industry News, Interactive, Noteworthy, Social Media | December 11th, 2009 |
2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.
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5th |
In Store and In Touch…With ConsumersAuthor: tonya | Permalink | Comments Off | Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio | November 5th, 2009 |
In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.
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30th |
There’s Room for Hotels on FacebookAuthor: emilyh | Permalink | Comments Off | Posted in Branding/Identity Design, Industry News, Interactive, Social Media | October 30th, 2009 |
Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.
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23rd |
Have you Googled yourself?Author: heatherw | Permalink | Comments Off | Posted in Public Relations, Social Media | October 23rd, 2009 |
As marketers, we’ve all likely devoted time to online searches about our companies, brands and products. But when was the last time you Googled or surfed the Web for information about your key spokesperson(s), C-level executives or board members?
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16th |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Ads and Campaigns, Current Trends, Digital Strategy, Industry News, Social Media, gkv News | October 16th, 2009 |
This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.
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23rd |
Brand Integrity in Social Media: A Look at the Hotel IndustryAuthor: emilyh | Permalink | No Comments | Posted in Branding/Identity Design, Challenger Brand, Current Trends, Digital Strategy, Graphic Design, Industry News, Social Media | September 23rd, 2009 |
Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.
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28th |
Social Media Civil WarAuthor: Jason Knapp | Permalink | 1 Comment | Posted in Social Media, TV/Radio | August 28th, 2009 |
The Social Media Civil War will not be won on the battlefield (maybe the football field) but rather on people’s Facebook® and Twitter pages. Two of the major college sports conferences — the Southeastern Conference and the Big Ten Conference — are squaring off in an epic battle fought via the computer or cell phone.
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21st |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Interactive, Social Media | August 21st, 2009 |
With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Literal Video YouTube search results, IKEA dumps Futura for…Verdana?, Megawoosh, and 2010 Mustang Community Customizer.
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14th |
Web Week in ReviewAuthor: Brent | Permalink | No Comments | Posted in Current Trends, Interactive, Social Media | August 14th, 2009 |
With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Augmented Reality, Penny Pranks, What the F is Social Media?, Squirrel Photo and No More IE6.
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