Sometimes a non-traditional brand delivery vehicle can, in and of itself, become an appealing characteristic of a brand.
Engaging your target audience where they live their lives is arguably the most compelling behavior a Challenger Brand can undertake.
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Taking the Confusion Out of Medicare Part D EnrollmentAuthor: gkvblog | Permalink | No Comments | Posted in Grassroots, Recent Work | December 22nd, 2011 |
See how GKV’s grassroots outreach and event production division, GKV Reach, has helped thousands of seniors navigate through confusing Medicare Part D enrollment.
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