Graphic Design: Archives


Focus on visual representation of ideas and images.


11th
Dec.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Fun, Graphic Design, Industry News, Interactive, Noteworthy, Social Media  |  December 11th, 2009

2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.

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1st
Dec.
'09

Cutting Through the New FTC Endorsement and Testimonial Advertising Guides

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Digital Strategy, Graphic Design, Industry News, Interactive, TV/Radio, gkv News  |  December 1st, 2009

The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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1st
Dec.
'09

To Endorse or Not to Endorse…

Author: heatherw  |  Permalink  |  No Comments  |  Posted in Graphic Design, Industry News  |  December 1st, 2009

Transparency and monitoring are arguably the two biggest elements of the new FTC guides that took effect December 1, 2009. The explosive growth of social media — and blogs in particular — has been one of the driving forces behind this update.

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5th
Nov.
'09

In Store and In Touch…With Consumers

Author: tonya  |  Permalink  |  Comments Off  |  Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio  |  November 5th, 2009

In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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9th
Oct.
'09

Is It Really Apples to Apples?

Author: maryq  |  Permalink  |  No Comments  |  Posted in Branding/Identity Design, Graphic Design  |  October 9th, 2009

Refreshing a brand is tricky business. Take for instance Woolworths’ new logo. Woolworths insists its logo is not an apple and contends the “stylized ‘w’” or “a piece of fresh produce” fits with the company. What do you think?

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2nd
Oct.
'09

Web Week In Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, Graphic Design, Industry News, gkv News  |  October 2nd, 2009

This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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23rd
Sep.
'09

Brand Integrity in Social Media: A Look at the Hotel Industry

Author: emilyh  |  Permalink  |  No Comments  |  Posted in Branding/Identity Design, Challenger Brand, Current Trends, Digital Strategy, Graphic Design, Industry News, Social Media  |  September 23rd, 2009

Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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4th
Sep.
'09

Web Week in Review

Author: Brent  |  Permalink  |  No Comments  |  Posted in Ads and Campaigns, Branding/Identity Design, Graphic Design, Industry News  |  September 4th, 2009

With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. How 20 popular Web sites looked when they launched, Hulu Claims Larger Viewership than Time Warner Cable, YouTube may offer online movie rentals, and, Winkers™: Let’s hope this doesn’t catch on.

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12th
Jun.
'09

The Power of Tweeting

Author: joeyo  |  Permalink  |  No Comments  |  Posted in Graphic Design, Social Media  |  June 12th, 2009

After months of following Twitter, along with other social marketing trends, I finally decided to test the waters and push information out with another platform. For consumers, trying to keep up with all the interactive and social networking platforms can seem daunting. But it doesn’t have to be. I recently learned from coworkers that I [...]

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17th
Apr.
'09

The Duel 2.0

Author: Jen Raider  |  Permalink  |  No Comments  |  Posted in Current Trends, Graphic Design, Public Relations, Social Media  |  April 17th, 2009

No more westerns. No more handguns. No more high noon. The duel has now gone 2.0. Exhibit A: Ashton Kutcher challenges CNN to a Twitter popularity contest. Whoever gets to 1 million followers first wins.

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