The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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As the Vice President, Management Supervisor at gkv, working directly with Clients on digital strategy and implementation, there are two questions that I’m asked: “What’s the average return for a digital campaign like this?” and “What can we expect for a click-through rate (CTR)?”

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“1…2…3…4…[tell me that you'll buy my songs].” I’ve recently taken personal interest in what millions of music lovers across the nation have been recognizing for years — musicians/bands topping music charts with songs that make their debut in TV shows or commercials.

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This week’s Web Week in Review highlights include the first Internet “character” to be used in a mass-market campaign; growth of digital billboards; Photoshop and models; makeovers for social media; and Volkswagen’s piano stairs.

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Recently I was forced to go on a digital diet — and not by choice. My six-month-old cell phone stopped working. As a working mom, my cell phone is my connection to nearly all my everyday communication needs. Initially, I thought the expiration of my cell phone would be a good thing — boy was I wrong!

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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What search engine do you use? Chris Smith discusses the new Bing/Yahoo! partnership and whether it can take on the Google beast in the battle for search supremacy.

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More people are joining Twitter every day — from celebrities to elected officials and people like you and me. While mainstream media regularly reports on the explosive growth and interest in Twitter, many marketers are left wondering how to crack the Twitter code in a meaningful manner. For a little help on how to cut through the hype, we turned to our very own internal social media expert, Al Yukna, VP, director of Interactive Services.

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Social marketing reaches full potential on the Web; however, it is a two-way street best not navigated alone. Consumers are forever in flux and actions taken by consumers on the Web are instantaneous — marketing must be nimble to react to trends and consumer feedback just as quickly as it can leverage new technology and social media spaces. The job of marketing on the Web has grown to be two very distinct areas: matching consumers to products and maintaining consumer relationships.

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The social Web has brought power to the people (consumers). Customers are not just voting with their wallets — they are raising their voices and millions are listening. Retailers had better listen, adjust, repeat, or face extinction.

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