Are you a brand in a rapidly changing category?
If you answered yes, you are a Challenger Brand. You are unlike the category leader in position, perception and resources. Read below for further insight into gkv’s Challenger Brand Philosophy.
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19th |
Playing with the big banksAuthor: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand | January 19th, 2012 |
How does a local savings and loan association with a limited advertising budget attract new customers and compete against the likes of M&T, Bank of America and PNC?
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21st |
Lance Helps Moms Manage the After-School CrunchAuthor: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Challenger Brand, Industry News, Interactive, Public Relations, Social Media | November 21st, 2011 |
GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.
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29th |
Random Thoughts While Waiting for the UrinalAuthor: jeffm | Permalink | No Comments | Posted in Branding/Identity Design, Challenger Brand | March 29th, 2011 |
Finally. On Monday we couldn’t find some stuff. We couldn’t figure out some stuff. Me personally, I was a little cranky. Not really digging the bathroom. On Monday we were 75 tired, disoriented individuals.
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15th |
Gap: the logo is all that’s leftAuthor: danc | Permalink | 5 Comments | Posted in Challenger Brand | October 15th, 2010 |
Gap thought it was time to change its tired old logo. But people didn’t like the new logo… How could a company so misjudge its brand and its customers? And why did people go crazy about this? Was the new logo that bad, or is something bigger at play here?
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23rd |
Are Brands Really Who They Say They Are?Author: rogerg | Permalink | No Comments | Posted in Challenger Brand | September 23rd, 2009 |
How many times have you experienced a customer service letdown at a retail store, an airport or even at a bank? gkv’s Roger Gray talks about how a company’s culture and the ability to deliver an on-brand customer experience can be its greatest competitive advantage.
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23rd |
Brand Integrity in Social Media: A Look at the Hotel IndustryAuthor: emilyh | Permalink | No Comments | Posted in Branding/Identity Design, Challenger Brand, Current Trends, Digital Strategy, Graphic Design, Industry News, Social Media | September 23rd, 2009 |
Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.
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26th |
Cut Through Twitter Hype with HashtagsAuthor: aly | Permalink | No Comments | Posted in Challenger Brand, Digital Strategy, Social Media | June 26th, 2009 |
More people are joining Twitter every day — from celebrities to elected officials and people like you and me. While mainstream media regularly reports on the explosive growth and interest in Twitter, many marketers are left wondering how to crack the Twitter code in a meaningful manner. For a little help on how to cut through the hype, we turned to our very own internal social media expert, Al Yukna, VP, director of Interactive Services.
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29th |
Three Things You Want to Ask Me (But are Afraid it’s Not Cool to Ask)Author: kellyg | Permalink | No Comments | Posted in Behind The Scenes, Challenger Brand, TV/Radio | May 29th, 2009 |
Kelly Gould has been working in broadcast production for almost 15 years. She’s shot commercials with budgets the size of a used car to budgets the size of the bling jewelry companies lend celebs for red carpet events. But strangely, everyone is always dying to ask her the same three things.
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22nd |
Saving the Senator Theatre Through a Challenger Brand MentalityAuthor: chriss | Permalink | 2 Comments | Posted in Around Town, Challenger Brand | May 22nd, 2009 |
As a Baltimore landmark goes up for bid, Chris Smith shares some ideas about how the Challenger Brand Philosophy can help save The Senator Theatre.
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15th |
Ideal Product Placement OR Missed Opportunity?Author: Ashley | Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand, TV/Radio | May 15th, 2009 |
The producers of The Biggest Loser understand the show is not just about helping the 20 or so contestants, it’s about helping America. But how does one help the millions of overweight people in our country? By using an insanely large amount of product placement pieces showing off products to help people get fit.
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