How many times have you experienced a customer service letdown at a retail store, an airport or even at a bank? gkv’s Roger Gray talks about how a company’s culture and the ability to deliver an on-brand customer experience can be its greatest competitive advantage.

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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More people are joining Twitter every day — from celebrities to elected officials and people like you and me. While mainstream media regularly reports on the explosive growth and interest in Twitter, many marketers are left wondering how to crack the Twitter code in a meaningful manner. For a little help on how to cut through the hype, we turned to our very own internal social media expert, Al Yukna, VP, director of Interactive Services.

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Kelly Gould has been working in broadcast production for almost 15 years. She’s shot commercials with budgets the size of a used car to budgets the size of the bling jewelry companies lend celebs for red carpet events. But strangely, everyone is always dying to ask her the same three things.

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As a Baltimore landmark goes up for bid, Chris Smith shares some ideas about how the Challenger Brand Philosophy can help save The Senator Theatre.

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The producers of The Biggest Loser understand the show is not just about helping the 20 or so contestants, it’s about helping America. But how does one help the millions of overweight people in our country? By using an insanely large amount of product placement pieces showing off products to help people get fit.

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Sometimes it’s our children who remind us of what’s important — in life and in business. How one teenager’s trade off to play high school sports demonstrates the Sacrifice tenet of the Challenger Brand Philosophy.

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