In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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Refreshing a brand is tricky business. Take for instance Woolworths’ new logo. Woolworths insists its logo is not an apple and contends the “stylized ‘w’” or “a piece of fresh produce” fits with the company. What do you think?

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Can putting your company logo on a tchotchke improve your relationship with the customer?
In the Baltimore area, it seems to have worked for Big Boyz Bail Bonds. Almost everyone is familiar with the company’s yellow and pink pens.

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This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. How 20 popular Web sites looked when they launched, Hulu Claims Larger Viewership than Time Warner Cable, YouTube may offer online movie rentals, and, Winkers™: Let’s hope this doesn’t catch on.

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With billions of Web sites to choose from, finding the good stuff can be a chore. That’s why we’re bringing you the Web Week in Review. Literal Video YouTube search results, IKEA dumps Futura for…Verdana?, Megawoosh, and 2010 Mustang Community Customizer.

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Heather Woolford tells you about one of the worst advertising campaigns she ever saw. It was for the new Always Infinity pad with the campaign tagline — “Experience the Magic” — featuring a red-haired women dressed in all-white magician outfit. Do you agree?

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In an interesting show of the power of social media, Tropicana has been inundated with complaints from people using Facebook and Twitter to register their displeasure. Tropicana changed its package, then changed its tune.

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