gkv / blog : Branding/Identity Design

Branding/Identity Design: Archives

Branding and Identity Design, Make My Logo Bigger!, Colors, Fonts, etc.

21st
Nov.
'11

Lance Helps Moms Manage the After-School Crunch

Author: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Challenger Brand, Industry News, Interactive, Public Relations, Social Media | November 21st, 2011

GKV’s challenge was to create an integrated back-to-school campaign for Lance Sandwich Crackers, which would build deep and lasting bonds with their primary target audience.

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14th
Oct.
'11

Is Your Brand Friend Material?

Author: daveb | Permalink | No Comments | Posted in Branding/Identity Design, GKV/Ad Industry | October 14th, 2011

Just as we quickly decide whether or not we like a person in the first moments we meet, consumers make the same snap decisions about brands.

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29th
Jun.
'11

GKV and PANDORA Jewelry Turn on the Charm at JCK Las Vegas

Author: gkvblog | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Current Trends, GKV/Ad Industry, Noteworthy, Public Relations | June 29th, 2011

How do you make a client’s tradeshow presence stand out when you are up against some of the most creative minds in the world?

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29th
Mar.
'11

Random Thoughts While Waiting for the Urinal

Author: jeffm | Permalink | No Comments | Posted in Branding/Identity Design, Challenger Brand | March 29th, 2011

Finally. On Monday we couldn’t find some stuff. We couldn’t figure out some stuff. Me personally, I was a little cranky. Not really digging the bathroom. On Monday we were 75 tired, disoriented individuals.

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12th
Oct.
'10

Gap: Bad logo, quick recovery and other lessons of the Internet

Author: Brent | Permalink | 5 Comments | Posted in Branding/Identity Design, Digital Strategy, Interactive, TV/Radio | October 12th, 2010

Hours into the release of Gap’s new logo, which is nothing more than a blue gradient square added to its otherwise plain Helvetica logo, design snobs across the country cringed…including myself.

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18th
Aug.
'10

Glamour Magazine Marks Digital And Fashion Milestones With iPad Application

Author: aly | Permalink | No Comments | Posted in Ads and Campaigns, Branding/Identity Design, Digital Strategy, Industry News | August 18th, 2010

The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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7th
Jul.
'10

Old and Uncool

Author: darrenmyers | Permalink | No Comments | Posted in Branding/Identity Design | July 7th, 2010

In 1976, Friday nights meant that my sister and I were waiting for “The Donny and Marie Show” to come on. Flash forward to seeing Donny and Marie’s show in Vegas and noticing that not a lot has changed 30 years later, except how they relate to the audience, which has made them relevant again.

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28th
Jun.
'10

Is Your Brand An Asset In Fundraising Efforts?

Author: rogerg | Permalink | No Comments | Posted in Branding/Identity Design | June 28th, 2010

We hear from nonprofit organizations that marketing their brand is not an investment they are comfortable making. Experience has taught us that investing in your brand is crucial because of increased philanthropic competition.

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18th
Dec.
'09

Diplomacy & The Digital Age

Author: Daniel Robinson | Permalink | No Comments | Posted in Behind The Scenes, Branding/Identity Design, Noteworthy, Social Media | December 18th, 2009

Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.

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1st
Dec.
'09