The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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In 1976, Friday nights meant that my sister and I were waiting for “The Donny and Marie Show” to come on. Flash forward to seeing Donny and Marie’s show in Vegas and noticing that not a lot has changed 30 years later, except how they relate to the audience, which has made them relevant again.

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We hear from nonprofit organizations that marketing their brand is not an investment they are comfortable making. Experience has taught us that investing in your brand is crucial because of increased philanthropic competition.

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Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.

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The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.

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In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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Refreshing a brand is tricky business. Take for instance Woolworths’ new logo. Woolworths insists its logo is not an apple and contends the “stylized ‘w’” or “a piece of fresh produce” fits with the company. What do you think?

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Can putting your company logo on a tchotchke improve your relationship with the customer?
In the Baltimore area, it seems to have worked for Big Boyz Bail Bonds. Almost everyone is familiar with the company’s yellow and pink pens.

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This week’s Web Week In Review highlights include the United Kingdom and France urge to curb the photo-trickery of Photoshop; online advertising overtaking TV advertising; a fake PSA receives 2 million views in one week; Google Wave has arrived; and is the long-time used click-through rate officially useless?

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