GKV

Author: Tara Briggs

tonyaIn high school I decided I wanted to work in Advertising. I’ve spent more than 15 years in the category and have not yet wandered from the glamorous life of TV shoots and creative briefs. My favorite personal moments are when my twin girls sing out “you're home” at the end of each day. I enjoy travelling overseas and believe that laughter is the key to good health (in addition to lots of airborne). I do not like sushi but continue to try it every 5 years due to my Asian heritage.


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5th
Nov.
'09

In Store and In Touch…With Consumers

Permalink  |  Comments Off  |  Posted in Branding/Identity Design, Current Trends, Graphic Design, Industry News, Interactive, Social Media, TV/Radio  |  November 5th, 2009

In this age of tech-savvy consumers who tend to do most of their shopping online, I was both surprised and delighted to read about Estee Lauder’s new campaign connecting consumers to social media with free in-store makeovers and photographs.

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