GKV

Author: Roger Gray

rogerg

Roger is the founder of gkv. He has nearly 30 years of client and agency-side experience. Under his guidance, gkv has become one of the premier marketing/ communication firms in the southeast.

Giving back to the community is a core value of gkv. Roger does his part by serving as Chairman of the Board of Trustees for the Pride of Baltimore (Maryland’s Clipper Ship that serves as a goodwill ambassador for the State); a member of the Board of the American Flag Foundation; and the mid-Atlantic American Association of Advertising Agencies.

Roger loves golf (though we’ve heard it doesn’t love him back) and home improvement projects.


All posts by Roger:


28th
Jun.
'10

Is Your Brand An Asset In Fundraising Efforts?

Permalink  |  No Comments  |  Posted in Branding/Identity Design  |  June 28th, 2010

We hear from nonprofit organizations that marketing their brand is not an investment they are comfortable making. Experience has taught us that investing in your brand is crucial because of increased philanthropic competition.

[Read More...]

23rd
Sep.
'09

Are Brands Really Who They Say They Are?

Permalink  |  No Comments  |  Posted in Challenger Brand  |  September 23rd, 2009

How many times have you experienced a customer service letdown at a retail store, an airport or even at a bank? gkv’s Roger Gray talks about how a company’s culture and the ability to deliver an on-brand customer experience can be its greatest competitive advantage.

[Read More...]