“I found it astonishing that one person can actually have as big of a voice online as what an entire media company can on Twitter,” Kutcher says in a video, which was shot from inside a car and was posted on Qik.com. “So I just thought that was just kind of an amazing comment on the state of our media, and I said that, if I beat CNN to 1 million viewers, then I would ding-dong ditch Ted Turner — because I don’t think it’s gonna happen.”

Well, here’s Larry King’s response.

OK, so Larry talks about how big CNN is — a media giant. Well of course it’s big. But can a single person take on a media giant? I think many singletons already have! Take a look at the state of the newspaper industry. Advertising income is falling. More marketers are moving their traditional media to new media.

In fact, OfficeMax held their first “blogcast” to promote a new organization line by guru Peter Walsh. The blogger/Twitterer — the lone person with a computer and a voice — has turned the media and PR industries upside down. The media landscape has expanded…EXPLODED.

The Duel 2.0: traditional media vs. new media.

En Garde!

Too bad the founders of Twitter couldn’t make it. Sure sounds like it was one helluva party. Apparently @MCHammer was there, the real MCHammer.

Maybe you didn’t — but you’re not the only one. I first saw this commercial during 2009’s first episode of Grey’s Anatomy and had no clue what it was for. One columnist thought it was a Nike commercial, and I have to say that was my first thought, too. My husband said it was for Gatorade. “Nah, it can’t be,” I rebuttled. So I rewound my DVR and watched it again, wondering if there was any indication that he was right. Nope, nothing. He told me to check out The Wall Street Journal. (Ugh, I hate it when he’s right!)

One black-and-white commercial features the voice of rapper Lil Wayne talking about “What’s G,” as images of casually dressed sports figures such as Serena Williams, Bill Russell, Derek Jeter and Muhammad Ali appear. In the ad, the rapper says G is “the heart, hustle and soul of athleticism.” The only thing missing from the ads: Gatorade’s name and its familiar lightning-bolt logo. (The Wall Street Journal, 1/7/09)

I’m all for teaser campaigns. In fact, I got sucked so far into the “I Hate Sarah Marshall” teaser that I honestly thought it was real. I followed it from a banner ad on a popular gossip blog (hey, it was my lunch break!), which took me to the teaser’s blog and as I read every single entry and looked at all the photos and videos, my jaw just continued to drop. Could this be true?! Who is this Sarah Marshall? I couldn’t believe some dude would purchase billboard space in Hollywood to tell everyone how much he hates this girl.

Thirty minutes into the crusade (since I’ve been snoped many times before, I felt it was my obligation to check it out), I forwarded all of this news to my friends and coworkers. And then shortly after hitting send, I learned it was a teaser campaign for a movie. I think you could literally hear my bubble burst. Jen = Gullible. Duped and embarrassed. Laughing at myself, I said: “Damn, that was one good teaser campaign!”

I saw, I followed and I spread the news. That’s what’s supposed to happen as a result of a teaser. However, the “G” campaign doesn’t let me do that. No Web site, no landing page saying “coming soon” - no nothing. Where can I get more info? I WANT MORE INFO!

Maybe it’s too early in the campaign? Maybe we have to wait until we see more to judge? Maybe less is more? After all, I am blogging about it right now. I guess I did see, follow and spread the news. Hmm…