GKV

Author: GKV blog

gkvblogGKV/blog is not a person, rather, it is the embodiment of the collective voice of GKV.


All posts by GKV:


9th
May.
'12

Searching for Mother’s Day Gifts…

Permalink  |  No Comments  |  Posted in Ads and Campaigns, Challenger Brand, Digital Strategy, GKV/Ad Industry  |  May 9th, 2012

To show consumers that PANDORA makes the perfect Mother’s Day gift, GKV has used numerous approaches, including an aggressive SEM campaign that targets flower-related searches.

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4th
May.
'12

See Spot Win

Permalink  |  No Comments  |  Posted in Ads and Campaigns, Fun, Recent Work, TV/Radio  |  May 4th, 2012

The Maryland Lottery typically introduces over 40 scratch-off games each year. In order to stand out, the Lottery leverages a well known brand to create a unique scratch-off game. This year, they chose the ever-popular Monopoly brand.

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20th
Apr.
'12

Can You Save a Life in Less Than a Minute?

Permalink  |  22 Comments  |  Posted in Ads and Campaigns, Challenger Brand, GKV/Ad Industry, Grassroots, Recent Work  |  April 20th, 2012

The Living Legacy Foundation (LLF) of Maryland and GKV worked together to increase the number of registered organ donors in Baltimore City.

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20th
Apr.
'12

GKV Hires Devon Ament and Caroline Casey

Permalink  |  No Comments  |  Posted in gkv News  |  April 20th, 2012

GKV announces the addition of two new employees: Devon Ament and Caroline Casey.

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18th
Apr.
'12

GKV Named Agency of Record for Shentel

Permalink  |  No Comments  |  Posted in GKV/Ad Industry, Industry News, gkv News  |  April 18th, 2012

Shenandoah Telecommunications Company (Shentel) has selected GKV to handle its branding, creative, digital development, interactive and grassroots marketing activities.

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30th
Mar.
'12

PANDORA Jewelry Bets on Mobile During TV Breaks

Permalink  |  No Comments  |  Posted in Ads and Campaigns, Challenger Brand, Recent Work  |  March 30th, 2012

How do you reach men during the Super Bowl, without paying 3 million dollars for an ad?

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29th
Feb.
'12

Springing forward with PANDORA’s New York media suite

Permalink  |  No Comments  |  Posted in Public Relations, Recent Work, Uncategorized  |  February 29th, 2012

GKV and PANDORA created an interactive “Look Book Suite” at the Setai Fifth Avenue in New York City to launch to PANDORA Spring/Summer 2012 collection.

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13th
Feb.
'12

Preparing for Medicaid Expansion in 2014

Permalink  |  No Comments  |  Posted in Behind The Scenes, Branding/Identity Design, Graphic Design, TV/Radio  |  February 13th, 2012

For the second year in a row, GKV partners Garry Raim and Kevin Kempske were invited to speak at the Medicaid Innovations Forum. Their presentation addressed marketing and branding in preparation for the 2014 Medicaid expansion.

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19th
Jan.
'12

Playing with the big banks

Permalink  |  No Comments  |  Posted in Ads and Campaigns, Challenger Brand  |  January 19th, 2012

How does a local savings and loan association with a limited advertising budget attract new customers and compete against the likes of M&T, Bank of America and PNC?

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28th
Dec.
'11

30 Odd Years of GKV – Singing along with Lance

Permalink  |  No Comments  |  Posted in 30 Odd Years  |  December 28th, 2011

Before moms fell in love with Lance Sandwich Crackers, GKV worked with Lance to contemporize the brand for a younger male audience.

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