gkv / blog : gkvblog

Author: GKV blog

GKV/blog is not a person, rather, it is the embodiment of the collective voice of GKV.

All posts by GKV:

19th
Jan.
'12

Playing with the big banks

Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand | January 19th, 2012

How does a local savings and loan association with a limited advertising budget attract new customers and compete against the likes of M&T, Bank of America and PNC?

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28th
Dec.
'11

30 Odd Years of GKV – Singing along with Lance

Permalink | No Comments | Posted in 30 Odd Years | December 28th, 2011

Before moms fell in love with Lance Sandwich Crackers, GKV worked with Lance to contemporize the brand for a younger male audience.

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27th
Dec.
'11

30 Odd Years of GKV – Trumping the competition for Trump Plaza Hotels

Permalink | No Comments | Posted in 30 Odd Years | December 27th, 2011

Donald Trump wanted the Trump Plaza Hotels and Casino in Atlantic City, NJ to become the “boxing capital of the East Coast.”

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22nd
Dec.
'11

Taking the Confusion Out of Medicare Part D Enrollment

Permalink | No Comments | Posted in Grassroots, Recent Work | December 22nd, 2011

See how GKV’s grassroots outreach and event production division, GKV Reach, has helped thousands of seniors navigate through confusing Medicare Part D enrollment.

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20th
Dec.
'11

30 Odd Years of GKV – Flying the affordable skies with Independence Air!

Permalink | 1 Comment | Posted in 30 Odd Years | December 20th, 2011

In 2003 we helped launch Independence Air: a low-fare airline based in Dulles that took on all the big guys.

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19th
Dec.
'11

30 Odd Years of GKV – Standing up to Big Tobacco for Smoking Stops Here

Permalink | No Comments | Posted in 30 Odd Years | December 19th, 2011

Images of black lungs? Smashed cigarettes? Nope, the Challenger Brand way was to take on Big Tobacco for the Smoking Stops Here campaign.

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16th
Dec.
'11

GKV Thoughts on the New Facebook Insights

Permalink | No Comments | Posted in Noteworthy, Social Media | December 16th, 2011

The new Facebook Insights tool is an early holiday present for those of us who manage Facebook and other social media initiatives. Read more about GKV’s thoughts on the new metrics and how to incorporate them into your Facebook strategy.

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15th
Dec.
'11