Author: GKV blog
GKV/blog is not a person, rather, it is the embodiment of the collective voice of GKV.

GKV/blog is not a person, rather, it is the embodiment of the collective voice of GKV.
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9th |
Searching for Mother’s Day Gifts…Permalink | No Comments | Posted in Ads and Campaigns, Challenger Brand, Digital Strategy, GKV/Ad Industry | May 9th, 2012 |
To show consumers that PANDORA makes the perfect Mother’s Day gift, GKV has used numerous approaches, including an aggressive SEM campaign that targets flower-related searches.
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4th |
See Spot WinPermalink | No Comments | Posted in Ads and Campaigns, Fun, Recent Work, TV/Radio | May 4th, 2012 |
The Maryland Lottery typically introduces over 40 scratch-off games each year. In order to stand out, the Lottery leverages a well known brand to create a unique scratch-off game. This year, they chose the ever-popular Monopoly brand.
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20th |
Can You Save a Life in Less Than a Minute?Permalink | 22 Comments | Posted in Ads and Campaigns, Challenger Brand, GKV/Ad Industry, Grassroots, Recent Work | April 20th, 2012 |
The Living Legacy Foundation (LLF) of Maryland and GKV worked together to increase the number of registered organ donors in Baltimore City.
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20th |
GKV Hires Devon Ament and Caroline CaseyPermalink | No Comments | Posted in gkv News | April 20th, 2012 |
GKV announces the addition of two new employees: Devon Ament and Caroline Casey.
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18th |
GKV Named Agency of Record for ShentelPermalink | No Comments | Posted in GKV/Ad Industry, Industry News, gkv News | April 18th, 2012 |
Shenandoah Telecommunications Company (Shentel) has selected GKV to handle its branding, creative, digital development, interactive and grassroots marketing activities.
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30th |
PANDORA Jewelry Bets on Mobile During TV BreaksPermalink | No Comments | Posted in Ads and Campaigns, Challenger Brand, Recent Work | March 30th, 2012 |
How do you reach men during the Super Bowl, without paying 3 million dollars for an ad?
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29th |
Springing forward with PANDORA’s New York media suitePermalink | No Comments | Posted in Public Relations, Recent Work, Uncategorized | February 29th, 2012 |
GKV and PANDORA created an interactive “Look Book Suite” at the Setai Fifth Avenue in New York City to launch to PANDORA Spring/Summer 2012 collection.
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13th |
Preparing for Medicaid Expansion in 2014Permalink | No Comments | Posted in Behind The Scenes, Branding/Identity Design, Graphic Design, TV/Radio | February 13th, 2012 |
For the second year in a row, GKV partners Garry Raim and Kevin Kempske were invited to speak at the Medicaid Innovations Forum. Their presentation addressed marketing and branding in preparation for the 2014 Medicaid expansion.
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19th |
Playing with the big banksPermalink | No Comments | Posted in Ads and Campaigns, Challenger Brand | January 19th, 2012 |
How does a local savings and loan association with a limited advertising budget attract new customers and compete against the likes of M&T, Bank of America and PNC?
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28th |
30 Odd Years of GKV – Singing along with LancePermalink | No Comments | Posted in 30 Odd Years | December 28th, 2011 |
Before moms fell in love with Lance Sandwich Crackers, GKV worked with Lance to contemporize the brand for a younger male audience.
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