I love spending time in OBX, playing sports, listening to music and getting lost in my thoughts while running. I believe life is much more fun with a sense of humor, and find myself constantly laughing — even at my own expense sometimes. Working in advertising was something I was meant to do. If I wasn’t, then using my DVR to only record commercials would be REALLY weird.

Hoteliers everywhere know the value of Facebook, with its ability to increase online visibility and build relationships by engaging guests as well as employees. Starwood Hotel and Resorts is one brand utilizing Facebook well.

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Brands can face many pitfalls in the world of digital media. Throughout a series of posts, Emily Hughes will evaluate hotels that have decided to participate in social media.

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