Dave Broscious is a Senior Vice President, Associate Creative Director, Partner and afternoon coffee maker at gkv. One of his final thoughts upon graduating high school in Central Pennsylvania was, “Thank heaven I don’t have to write any more term papers. I can’t stand writing.” He has since changed his mind. He has also gone from a young creative punk who only cares about winning awards to a slightly more mature punk who only wants to do right by the people he works with and clients he works for. He also thinks it’s OK to end a sentence with a preposition. He is married to the incredible Kelly Broscious of Catonsville, Maryland and is the father of seven: one son, one daughter, two dogs, two cats, and one very large horse. Hobbies include music (listening and playing), food (eating and cooking), sports (fantasy and real), and advertising.

Just as we quickly decide whether or not we like a person in the first moments we meet, consumers make the same snap decisions about brands.

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In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?

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