Dan, who joined gkv in 2003, is a Senior Vice President, Strategic Planning Director. In addition to leading strategic planning and research for gkv clients, Dan also works with clients to realign their culture to deliver on-brand customer experiences. Dan has more than 20 years of consumer marketing, strategic planning and advertising experience across a range of categories, including travel and tourism, financial services, health and personal care, food, technology and communications. His career has included stints on three continents: North America, Asia and Europe. From his years at Procter & Gamble, Maybelline, Kellogg’s and Shell International, Dan has been responsible for reigniting growth on such heritage-rich brands as Kellogg’s Corn Flakes, as well as creating and launching new brands, such as Shell GeoStar. He has provided consumer insight and helped reposition brands for the following gkv clients: PANDORA Jewelry; Cape Cod Potato Chips; Chartis; Lance Snacks; L-3; Martek Biosciences; Provident Bank; US Lacrosse; and LEVOLOR. Dan earned his bachelor’s degree in Economics from Lafayette College and his master’s degree in Business Administration from Duke University. He and his wife Pat live in Towson, Md., with their two children. Dan loves sailing. A passion he has happily passed on to his son. Sounds nice, but it meant Dan spent his summer building a boathouse to store their combined hoard of boats and gear and not very much time on the water. Maybe next year.

Gap thought it was time to change its tired old logo. But people didn’t like the new logo… How could a company so misjudge its brand and its customers? And why did people go crazy about this? Was the new logo that bad, or is something bigger at play here?

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