Author: Chris Smith

chrissI'm a proud product of the Baltimore Ad community and have been working in Interactive for over 10 years. I'm a problem solver and firmly believe that you should be doing something online - and it doesn't matter who you are or what you do. Outside of the office I remain connected but prefer to work with my hands rather than a keyboard. Home Depot is my playground.


All posts by Chris:


8th
Apr.
'10

The Real Question…About Tiger

Permalink  |  No Comments  |  Posted in Ads and Campaigns  |  April 8th, 2010

While he may not be the upstanding individual the public once thought he was, Tiger Woods will most likely be at the top of his game once again as he steps on the greens at Augusta this week. Will you be watching?

[Read More...]

20th
Nov.
'09

Defining Digital Campaign Metrics

Permalink  |  1 Comment  |  Posted in Digital Strategy  |  November 20th, 2009

As the Vice President, Management Supervisor at gkv, working directly with Clients on digital strategy and implementation, there are two questions that I’m asked: “What’s the average return for a digital campaign like this?” and “What can we expect for a click-through rate (CTR)?”

[Read More...]

17th
Aug.
'09

The Battle for Search Supremacy: Should You Consider Adding Bing/Yahoo!?

Permalink  |  No Comments  |  Posted in Digital Strategy, Industry News  |  August 17th, 2009

What search engine do you use? Chris Smith discusses the new Bing/Yahoo! partnership and whether it can take on the Google beast in the battle for search supremacy.

[Read More...]

22nd
May.
'09

Saving The Senator Theatre Through A Challenger Brand Mentality

Permalink  |  2 Comments  |  Posted in Around Town, Challenger Brand  |  May 22nd, 2009

As a Baltimore landmark goes up for bid, Chris Smith shares some ideas about how the Challenger Brand Philosophy can help save The Senator Theatre.

[Read More...]

3rd
Apr.
'09

3G, 4G…What’s next 5F??

Permalink  |  No Comments  |  Posted in I Want That, Uncategorized  |  April 3rd, 2009

Switching providers to experience the latest and greatest technology can have its perks and pitfalls.

[Read More...]