Author: David Blum
David "Boomer" Blum has more than 20 years in the ad business as an advertising generalist and Account Leader — although he insists he looks much much younger than that. Having come up through the account planning discipline he keeps a strong eye on the consumer point of view.
His client category experience ranges from retail, to gaming, to consumer products and health care, with a strong dose of business-to-business.
He has a particular affinity for sports marketing and is a frequent guest lecturer at area universities.


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