Alexei "Al" Yukna is gkv's SVP/Chief Digital Officer. As a technologist/developer first, advertiser second, Al explores the how's/why's of web/technology's integration with marketing.

In addition to being plugged in 24/7, Al is an active recording/performing guitar player of nearly 20 years and a veteran of the Baltimore indie-rock circuit. Between gigs, Al lives in the Towson area of Baltimore with his awesome wife, Melissa, a stand-offish cat named Poofy, and their 3 children- Isabella, Garrett, and baby Finnegan. Recently, a Great Dane/Malamute puppy has joined the clan- his name is Steve.

Al also enjoys writing about himself in the third person and country/western style shirts.

The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.

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More people are joining Twitter every day — from celebrities to elected officials and people like you and me. While mainstream media regularly reports on the explosive growth and interest in Twitter, many marketers are left wondering how to crack the Twitter code in a meaningful manner. For a little help on how to cut through the hype, we turned to our very own internal social media expert, Al Yukna, VP, director of Interactive Services.

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Social marketing reaches full potential on the Web; however, it is a two-way street best not navigated alone. Consumers are forever in flux and actions taken by consumers on the Web are instantaneous — marketing must be nimble to react to trends and consumer feedback just as quickly as it can leverage new technology and social media spaces. The job of marketing on the Web has grown to be two very distinct areas: matching consumers to products and maintaining consumer relationships.

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MillerCoors, the mega-brewer of many popular American domestic beer brands, has unveiled their game plan for “the Big Game” and it’s short and sweet — and, potentially brilliant.

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The social Web has brought power to the people (consumers). Customers are not just voting with their wallets — they are raising their voices and millions are listening. Retailers had better listen, adjust, repeat, or face extinction.

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