Boomers and Advertising
A lot is being written about the near-absence of advertising targeted to Baby Boomers like me. It’s the $750 billion question. Why, if the over-50s account for over one-third of the U.S. population and control over half of its discretionary income, are we the targets of less than 10% of all the advertising?
Old Cool, Vol. 3
In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.
Every ad should be a Super Bowl commercial
In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?
2009 In Review: Top 5 “Sounds From My Cubicle”
Well, it’s that time again — end of the year Top Album lists. And there are a lot of them in 2009. So…here’s another one. Mine. The Top 5 “Sounds from my Cubicle” albums.
Diplomacy & The Digital Age
Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.
Cutting Through the New FTC Endorsement and Testimonial Advertising Guides
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
Web Week in Review
2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.
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