Glamour Magazine Marks Digital And Fashion Milestones With iPad Application
The entry of Glamour, one of the world’s leading brands in fashion publications, into the “tablet” world represents a giant leap in opportunities for brand marketing.
I Watch TV So You Don’t Have To
With more channels than ever, it’s hard to keep it all straight. But the bigger question is, with so many shows, is anything actually worth watching?
Old and Uncool
In 1976, Friday nights meant that my sister and I were waiting for “The Donny and Marie Show” to come on. Flash forward to seeing Donny and Marie’s show in Vegas and noticing that not a lot has changed 30 years later, except how they relate to the audience, which has made them relevant again.
Is Your Brand An Asset In Fundraising Efforts?
We hear from nonprofit organizations that marketing their brand is not an investment they are comfortable making. Experience has taught us that investing in your brand is crucial because of increased philanthropic competition.
Cutting Through the New FTC Endorsement and Testimonial Advertising Guides
The new Federal Trade Commission (FTC) guides took effect on December 1, 2009. Read on to find out what has changed.
Web Week in Review
2009 is coming to a close and the Web has been busy as ever. Check out some of the top viral videos and the most popular word of 2009. Any guesses? Take a look at the week, and the year, that was.
Diplomacy & The Digital Age
Earlier this month I had the unique opportunity to attend an event hosted by Secretary of State, Hillary Clinton. The event honored men and women in the Foreign Service, however there was something else that caught my professional eye–the power of the Digital Age.
2009 In Review: Top 5 “Sounds From My Cubicle”
Well, it’s that time again — end of the year Top Album lists. And there are a lot of them in 2009. So…here’s another one. Mine. The Top 5 “Sounds from my Cubicle” albums.
Every ad should be a Super Bowl commercial
In light of the upcoming Super Bowl, the annual stage for what is typically considered the very best work the advertising world can muster, I once again can’t help but wonder why this is the only time everyone expects advertising to be great?
Old Cool, Vol. 3
In 1965, Pete Townshend wrote the most famous line in rock and roll history, “I hope I die before I get old.” Well, he only has a week left.
Boomers and Advertising
A lot is being written about the near-absence of advertising targeted to Baby Boomers like me. It’s the $750 billion question. Why, if the over-50s account for over one-third of the U.S. population and control over half of its discretionary income, are we the targets of less than 10% of all the advertising?
Shut Up Already Federal Hill
Maybe I just don’t get it since I don’t live in Federal Hill, but why has so much attention been paid to the Under Armour logo that was painted on Federal Hill recently?
The Real Question…About Tiger
While he may not be the upstanding individual the public once thought he was, Tiger Woods will most likely be at the top of his game once again as he steps on the greens at Augusta this week. Will you be watching?
Are You Preak-ing Kidding Me?
It’s the spring of 2010. Nothing is sacred. And nothing, absolutely nothing, is off limits. This includes teachers having sex with students and husbands having sex with mother-in-laws. It’s the End of Days, right? No, it’s the Preakness Infield Fest advertising campaign.
gkv Chief Creative Officer Jeff Millman Comments on Preakness Ad Campaign
Does the recent Preakness Infield Fest ad campaign cross the line with its sexually-suggestive slogans? The Baltimore Sun’s Sam Sessa spoke with Jeff Millman, gkv’s Chief Creative Officer, to get his first-hand opinion.
Let’s Pave the Way for the Baltimore Grand Prix
The tradition of Baltimore Orioles Opening Day has passed and the excitement of The Preakness lies in waiting. All the while, the Baltimore Racing Development has spent the last few years cultivating the market to bring what might be the next classic event to Md — Baltimore Grand Prix.
gkv Senior Vice President David Blum Comments About Local Decline In Viewership Of Late Night Newscasts
Read all of David Blum’s comments on the decline in viewership in late night newscasts in The Baltimore Sun article.
GKV DIRECTOR OF BROADCAST SERVICES KELLY GOULD COMMENTS ON WORLD CUP COVERAGE IN 3D
Read all of Kelly Gould’s comments about the World Cup building global 3DTV awareness in The Baltimore Sun article.
GKV EMERGES IN SPORTS MARKETING CATEGORY AT NATIONAL LEVEL
Baltimore, Md. - gkv, a full-service marketing communications firm, announced today the addition of two sports-related Clients to its roster - Baltimore Racing Development, LLC (BRD) and US Lacrosse. The 29-year-old Baltimore-based firm will provide branding and national marketing support for both Clients. [...]
Rounding Third: gkv Softball 6/30/10
COMCAST SPOTLIGHT ILLUMINATES GKV’S DEFICIENCIES
Poor defense and underwhelming offense extend gkv’s losing streak to six
In a season where gkv softball has yet to get going on all cylinders, June 30 was no exception. Consistently poor defense and an inability to string together base hits has resulted in a six-game losing streak for gkv.
Having lost seven [...]
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